Beyond the bars: What the Kendrick-Drake beef says about pop culture

In 2024 and early 2025, the music industry witnessed one of the most high-profile rap feuds in recent memory: Drake vs Kendrick Lamar. 

What began as subtle jabs and veiled shots escalated into a lyrical arms race that captivated fans, flooded social media, and reshaped the modern hip-hop landscape. 

But beyond the headline-grabbing diss tracks, this beef tapped into something deeper - the enduring power of rap battles to shape not just the genre, but pop culture as a whole, writes Music News Blitz’s Lamiya Huda.