Music analysis: The dawn of the band tee and modern-day merch culture

Since its early days, the music merch scene has come a long way from a simple t-shirt.

Modern artists offer a variety of merchandise that sprawling queues of fans can’t wait to get their hands on. 

Music News Blitz’s Megan Hamilton writes on the phenomenon and explores a select range of examples of the spectacle of modern-day merch culture.