ArkeON - How this K-Pop Group could shape the future of music visuals
We have seen AI take a bigger role in the music industry, from songs to production, but what about visuals?
Members Soren, Riven, Kael and Leen of K-Pop Group “ArkeON” have taken a visual approach since the start of 2026, accompanying all of their songs with AI music videos, social media content and live streams, writes Music News Blitz’s Will Gardner.
In the past, we have seen artists dedicate a lot of time to the album cover or a music video.
So could this use of AI give artists an artificial face and more time to focus on making music?
Why are AI visuals used?
ArkeON described that their use of AI allows them to have a visual outlet and to maintain their privacy.
With AI taking a bigger role within creative industries, people are becoming more cautious, member Soren suggests people should be more open-minded.
He said: "They need to see that AI as a visual is only a tool but the music is real. I hope they can see more than the visuals and just listen to the song with an open mind.
“Close your eyes, listen and feel. You don´t need the visuals. You need the feeling that the music can bring.
“Visuals are there as a part to connect the songs and have a ‘face’ there but it is not the real thing. The real thing is the music. So just that. Don´t look, just feel and if something is moving inside, if you connect, stay here.”
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A K-Pop group that sings in English?
When listening to ArkeON, you may notice that the majority of their music is primarily in English despite them being a Korean group, and especially with K-POP growing massively internationally over the past decade.
Soren said: “We started with some Korean lines but I noticed that people want to sing. So, English for us is our choice to let them sing along easily, translate and understand.
“If you want your song to be heard around the world, English is better for that. If we use Korean it is only for single words for the sound of that word.”
For the future of AI in the music industry, the group only sees themselves using AI as a visual tool: “AI in music for us is a real no”.
Soren said: “AI music can be a tool for some creators to make a group, share stories as we do. That is great, but I think that people are not capable of seeing the difference between a song made in a studio note by note and a song made with only clicks.”
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