Music analysis: The death of the music video - or its reinvention?
From Michael Jackson’s Thriller to Lady Gaga’s Bad Romance, music videos were once a major cultural event, writes Music News Blitz’s Jessica Spilsbury.
Fans would tune in to television premieres, while artists invested millions into elaborate productions designed to become talking points around the world.
Today, many songs find success through 15-second clips on TikTok before audiences ever watch a full music video.
At a time when music competes for attention alongside streaming services, social media feeds and endless digital content, the role of the traditional music video appears to be changing.
As social media increasingly shapes how music is discovered and shared, a new question has emerged: are music videos disappearing, or are they simply evolving for a new generation?
Drake’s ‘ICEMAN’ structure explained: How the cryptic art installation became a social media sensation
Drake’s ice sculpture has gone viral after fans use sledgehammers and blow torches to uncover the release date of his new album, which the artist says is inside - is the virality a part of his performance?
Seeing an ice structure made by Drake isn't something you would expect to see on 420 writes Music News Blitz’s Maisie Sharp-Fehr.