From music icons to beauty influencers: How Rihanna, Ariana Grande and Selena Gomez built global brand success

In today’s entertainment industry, success is no longer measured only by album sales, chart positions or sold ticket tours. 

Superstars like Rihanna, Arianna Grande and Selena Gomez lead the industry by turning music fame into global personal brands. 

Their journey shows how celebrities use their influence by applying entrepreneurial skills to advance far beyond the world of music, writes Music News Blitz’s Tabitha Kongo.