Music analysis: Why is Madison Beer still not considered a ‘Main Pop Girl’?

After over a decade in the industry, Madison Beer is heading out on her fourth solo album tour this May following the release of her third studio album, “Locket”.

She was discovered by Justin Bieber at age 13, after he tweeted a link to her YouTube video of her singing a cover of ‘At Last’ by Etta James.

It was following this that she was signed by Justin Bieber to Island Records and was set on the trajectory of a true pop star, writes Music News Blitz’s Darshan Kaur Gill.

Within the same year of being signed, Beer went on to record a multitude of songs, building on the momentum of being newly discovered.

An image of the “female Justin Bieber” was curated for her by her label, in hopes of propelling her into stardom.