Music analysis: How bands can build strong online fandom communities without being overbearing

Fandom culture is a core part of bringing a band into the mainstream, with Beatlemania as early as the 1960s being one of the most influential examples of how a dedicated fanbase can shape an artist’s popularity.

But how can artists engage with the people that love them most without overstepping boundaries? Music News Blitz’s Emily Wallwork gives her thoughts…​