Why Tyla’s new single ‘IS IT’ has us excited for a whole new era

Tyla’s latest drop, “IS IT”, released on July 11, 2025, isn’t just another summer anthem - it’s a statement.

The South African Grammy winner keeps her signature amapiano-pop fusion alive, but this time, she’s adding new textures and teasing a fresh sonic identity.

This doesn’t feel like a side release - it feels like the start of something.

A refinement of her sound

“IS IT” has been labelled by some critics as a step forward - glitchy, seductive and polished.

Fans on Album of the Year have already dubbed it one of her strongest releases to date, with praise aimed at its clean production, sultry energy, and sonic maturity.

One reviewer called it “a clear step up” from her previous track “Bliss”, adding that it “has way more personality in the production.”

If Tyla’s debut album introduced her to the world, “IS IT” sounds like her grabbing the reins of her own artistry.

Sultry, confident lyrical narratives

The lyrics are laced with flirtation and emotional hesitation, balancing sensuality with introspection.

Tyla asks, “IS IT wrong that I wanna get right with you?” - a question that lingers.

The push and pull of desire, restraint, and vulnerability is laid out over understated yet addictive drums.

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Sleek video with serious vibe

The video, directed by Aerin Moreno, is simple in setting but rich in mood.

Shot entirely in a single room, it flows from solo performance to magnetic choreography, managing to be intimate and cinematic at once.

From the moment Tyla moves across the space, it's clear the visuals aren’t an afterthought - they’re an extension of her evolving aesthetic.

The energy feels raw, sultry, and perfectly tailored to the beat.

A proper new era feels within reach

With “IS IT” arriving shortly after “Bliss”, Tyla seems to be building toward a bigger project.

These aren’t one-off singles - they’re puzzle pieces. And the picture forming is one of a more self-assured, experimental artist who’s stepping beyond her breakthrough sound,

“IS IT” offers a more mature, emotionally layered take on the sonic universe that gave us “Water” - a hit that we’re not tired of yet.

This new chapter feels different. And if this is how she’s opening the door, we can’t wait to see what’s inside the album.

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